Alex Massaad
CTO and Co-Founder, Victoria Garland Creative Inc.
13+ years building on Shopify
Alex Massaad is the CTO and Co-Founder of Victoria Garland Creative Inc. He spent over a decade building and leading engineering teams at Shopify, contributing to the evolution of merchant tools used across millions of businesses.
He now runs a Shopify-focused agency with his wife, Victoria Garland, where the team blends artistry with engineering to craft thoughtful, human-friendly app solutions. The agency’s app work includes JourneyGlow, PriceGlow, StockGlow, and CrowdShop on the Shopify App Store, plus private apps and custom integrations for merchant clients.
Alex’s posts on this blog cover the technical side of Shopify: app development on Gadget.dev, the Scripts-to-Functions migration, performance work, and the engineering decisions agencies make when building for the platform at scale.
Areas of expertise
- Shopify app development on Gadget.dev
- Shopify Functions and Checkout Extensibility
- Headless and custom storefront engineering
- Platform migrations to Shopify
Topics I write about
- Custom public and private Shopify apps
- Shopify Scripts to Functions migration
- Engineering practices for small Shopify teams
Connect
Recent posts by Alex Massaad
- BigCommerce to Shopify Migration: What Actually Breaks May 19, 2026
- Is CrowdShop Right for Your Shopify Store? A Fit Guide May 15, 2026
- Shopify Functions vs Shopify Scripts: A Migration Walkthrough May 12, 2026
- When Does Your Shopify Store Need a Custom App? April 22, 2026
- Why Your Shopify Store Is Slow (And How to Fix It) April 18, 2026
- Why We Build Shopify Apps on Gadget.dev (And Why It Matters for Your Business) April 10, 2026
- Shopify Scripts Are Being Deprecated: What Store Owners Need to Do Before June 2026 March 26, 2026
- WooCommerce to Shopify Migration: What Actually Breaks March 12, 2026
