Alex Massaad

Alex Massaad

CTO and Co-Founder, Victoria Garland Creative Inc.

13+ years building on Shopify

Alex Massaad is the CTO and Co-Founder of Victoria Garland Creative Inc. He spent over a decade building and leading engineering teams at Shopify, contributing to the evolution of merchant tools used across millions of businesses.

He now runs a Shopify-focused agency with his wife, Victoria Garland, where the team blends artistry with engineering to craft thoughtful, human-friendly app solutions. The agency’s app work includes JourneyGlow, PriceGlow, StockGlow, CrowdShop, and CartCapture on the Shopify App Store, plus private apps and custom integrations for merchant clients.

Alex’s posts on this blog cover the technical side of Shopify: app development on Gadget.dev, the Scripts-to-Functions migration, performance work, and the engineering decisions agencies make when building for the platform at scale.

Areas of expertise

  • Shopify app development on Gadget.dev
  • Shopify Functions and Checkout Extensibility
  • Headless and custom storefront engineering
  • Platform migrations to Shopify

Topics I write about

  • Custom public and private Shopify apps
  • Shopify Scripts to Functions migration
  • Engineering practices for small Shopify teams

Connect

Recent posts by Alex Massaad

World map highlighting Victoria Garland Creative's Shopify clients across Canada and worldwide

Let's work together