Victoria Garland
Owner and Chief Creative Officer, Victoria Garland Creative Inc.
12+ years building on Shopify
Victoria Garland leads brand and design at Victoria Garland Creative Inc., the Shopify agency she founded in Fergus, Ontario. She has spent over a decade at the intersection of design and technology, leading brand and design strategy for Shopify merchants and high-growth founders.
As Chief Creative Officer, she combines a designer’s eye with systems thinking to ensure every theme, app, and email feels personal, polished, and perfectly on-brand. Her work spans custom theme design, brand identity for ecommerce, and the visual systems that hold them together as a merchant scales.
Victoria’s posts on this blog cover the business side of running a Shopify store, choosing an agency, and the strategy decisions merchants face when they outgrow off-the-shelf tools.
Areas of expertise
- Brand and design strategy for Shopify merchants
- Theme design and storefront UX
- Visual systems and design operations
- Email marketing design
Topics I write about
- Custom Shopify theme design
- Brand identity for ecommerce
- Conversion-focused storefront UX
Connect
Recent posts by Victoria Garland
- Shopify Specialist Agency vs Generalist Web Agency: Why It Matters May 6, 2026
- What Is a Shopify Plus Agency? (And Do You Actually Need One?) April 29, 2026
- Shopify Agency vs Freelancer: Which One Should You Hire? April 2, 2026
- How Much Does a Custom Shopify Store Cost in 2026? A Transparent Breakdown March 19, 2026
- How to Choose a Shopify Agency: 10 Questions to Ask Before You Hire March 5, 2026