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Victoria Garland

Victoria Garland

Owner and Chief Creative Officer, Victoria Garland Creative Inc.

12+ years building on Shopify

Victoria Garland leads brand and design at Victoria Garland Creative Inc., the Shopify agency she founded in Fergus, Ontario. She has spent over a decade at the intersection of design and technology, leading brand and design strategy for Shopify merchants and high-growth founders.

As Chief Creative Officer, she combines a designer’s eye with systems thinking to ensure every theme, app, and email feels personal, polished, and perfectly on-brand. Her work spans custom theme design, brand identity for ecommerce, and the visual systems that hold them together as a merchant scales.

Victoria’s posts on this blog cover the business side of running a Shopify store, choosing an agency, and the strategy decisions merchants face when they outgrow off-the-shelf tools.

Areas of expertise

  • Brand and design strategy for Shopify merchants
  • Theme design and storefront UX
  • Visual systems and design operations
  • Email marketing design

Topics I write about

  • Custom Shopify theme design
  • Brand identity for ecommerce
  • Conversion-focused storefront UX

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Recent posts by Victoria Garland

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