Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Most Shopify problems can be solved with a theme customization, a well-chosen app from the App Store, or a combination of both. But some can’t. Knowing the difference before you start, before you’ve installed six apps trying to cobble together a solution, or asked a developer to hack something into your theme that doesn’t belong there, saves real time and money.
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The average Shopify store scores 30 out of 100 on Google PageSpeed Insights. That’s not a typo. A study of over 1,100 Shopify stores found that the median mobile PageSpeed score sits at 30, squarely in “poor” territory by Google’s own classification.
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If you’re a merchant who needs custom functionality, something the App Store doesn’t solve, the traditional path looks like this: hire a developer, wait months, pay for hosting, pray it doesn’t break on Black Friday.
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If you’ve been using Shopify Scripts to handle custom discounts, shipping logic, or payment rules in your store, there’s a deadline you need to know about. Shopify is officially retiring Scripts and replacing them with a newer system called Shopify Functions.
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