Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
We covered the Scripts deprecation in an earlier post. The short version: Shopify Scripts stop running on June 30, 2026, and Shopify Functions are the replacement. As of April 15, 2026, you can no longer edit or publish new Scripts, which means Plus merchants who haven’t migrated yet are now in the danger zone.
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Most Shopify problems can be solved with a theme customization, a well-chosen app from the App Store, or a combination of both. But some can’t. Knowing the difference before you start, before you’ve installed six apps trying to cobble together a solution, or asked a developer to hack something into your theme that doesn’t belong there, saves real time and money.
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Most Shopify stores get slow the same way, and the diagnosis order matters. When we open a slow store, we don’t start with “minify your CSS.” We start by asking what’s loading on first paint, what’s blocking it, and which third-party scripts are hiding in the theme that the merchant has never heard of.
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If you’re a merchant who needs custom functionality, something the App Store doesn’t solve, the traditional path looks like this: hire a developer, wait months, pay for hosting, pray it doesn’t break on Black Friday.
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