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Shopify Insights & Guides | Victoria Garland Creative Blog

Insights, guides, and strategies for Shopify store owners and brands looking to grow online.

Shopify Insights & Guides | Victoria Garland Creative Blog
May 6, 2026

Shopify Specialist Agency vs Generalist Web Agency: Why It Matters

On paper, “we build Shopify stores” sounds the same coming from any agency. In practice it’s not.

There’s a meaningful gap between a Shopify specialist agency (Shopify is the only platform they work on) and a generalist web agency that also builds Shopify stores alongside WordPress, Webflow, Squarespace, and whatever the client showed up with. Both can ship something that looks like a working store. The depth underneath is not the same.

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