Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Retention rate is one of the most quoted plus least understood numbers in ecommerce. Founders ask “is mine good?” before they have agreed on what they are even measuring. So let me define it cleanly, give you realistic benchmarks, plus show you the levers that actually move it on a Shopify store.
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If you have ruled out the basic tools and narrowed your Shopify email choice to Klaviyo or Omnisend, you are choosing between two genuinely ecommerce-focused platforms. This is a closer call than Klaviyo vs Mailchimp, where the gap is wider. We set up both for clients, so here is where each one actually fits.
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“Can we customize the theme?” is one of the most common questions I get, and it is genuinely hard to answer in one sentence, because Shopify theme customization is really three different jobs wearing the same name. One you can do yourself this afternoon. One you can do yourself with patience. One you should hand to a developer. The skill is knowing which is which before you start, so you do not spend a weekend on something that needed five minutes, or break your live store on something that needed a professional.
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Impulse is a workhorse. It has been one of the most popular paid themes on Shopify for years, and for good reason: it is built for stores that run a lot of promotions, it has strong filtering and quick-buy features out of the box, and it is genuinely flexible. If you sell a broad catalog and lean on sales and bundles, Impulse is a sensible pick.
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