Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
At some point most growing merchants have the conversation. An investor asks why you’re paying transaction fees. A developer says the platform is holding you back. A workflow gets duct-taped across four apps and somebody mutters that a custom system would just do it properly.
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Every few weeks a merchant asks us about going headless. Usually the question arrives second-hand: an agency pitched them a Hydrogen rebuild, or a competitor relaunched on a custom frontend and their site suddenly feels old. Almost never does the question start from a problem their theme can’t solve.
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The ecommerce consulting world is full of people who will take your money and hand you a deck of best practices you could have found for free. A good consultant is worth far more than they cost. A bad one is worth less than nothing, because you act on advice that was never grounded in your reality. Here is how to tell them apart before you sign.
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Once a founder accepts they need senior technical leadership, the next question is whether to hire it or rent it. I have held the fractional role for ecommerce brands, so here is the honest version of the tradeoff and the signal that tells you when to switch.
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