Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Every Shopify store sends notifications all day long: order confirmations, shipping updates, refund emails, account invites. Most merchants never touch them, which is usually fine, until the day you need one to do something Shopify didn’t anticipate. Then you’re suddenly reading about notification templates, Liquid, and third-party email APIs at midnight.
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Every few months a prospect asks, politely, where we actually are. The answer is Fergus, Ontario. A stone bridge over the Grand River, a Scottish festival every August, and a Shopify agency running out of a house on a side street. That last part surprises people, so here is what it looks like day to day, since it is the one thing no agency website ever shows you.
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Conversion rate optimization on Shopify has a marketing problem: it is sold as endless A/B tests on button colours and headlines, when the real wins are usually bigger, more boring, and more technical. After 14+ years building Shopify stores, here is where conversion rate actually moves, in rough order of impact.
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Email is the least glamorous channel in ecommerce and usually the most profitable. That combination is why it stays underfunded. Nobody puts a welcome flow in a pitch deck.
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