Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Every few weeks a merchant asks us about going headless. Usually the question arrives second-hand: an agency pitched them a Hydrogen rebuild, or a competitor relaunched on a custom frontend and their site suddenly feels old. Almost never does the question start from a problem their theme can’t solve.
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The ecommerce consulting world is full of people who will take your money plus hand you a deck of best practices you could have found for free. A good consultant is worth far more than they cost. A bad one is worth less than nothing, because you act on advice that was never grounded in your reality. Here is how to tell them apart before you sign.
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Once a founder accepts they need senior technical leadership, the next question is whether to hire it full-time or bring it in fractionally. Having held the fractional role for ecommerce brands, here is the honest tradeoff, plus the signal that tells you when to switch from one to the other.
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Retention rate gets quoted constantly and measured inconsistently. Founders ask “is mine good?” before they have agreed on what they are even measuring. So let me define it cleanly, then get into realistic benchmarks and the levers that move it on a Shopify store.
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