Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Conversion rate optimization on Shopify has a marketing problem: it is sold as endless A/B tests on button colours and headlines, when the real wins are usually bigger, more boring, and more technical. After 14+ years building Shopify stores, here is where conversion rate actually moves, in rough order of impact.
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Email is the least glamorous channel in ecommerce and usually the most profitable. That combination is why it stays underfunded. Nobody puts a welcome flow in a pitch deck.
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At some point most growing merchants have the conversation. An investor asks why you’re paying transaction fees. A developer says the platform is holding you back. A workflow gets duct-taped across four apps and somebody mutters that a custom system would just do it properly.
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Every few weeks a merchant asks us about going headless. Usually the question arrives second-hand: an agency pitched them a Hydrogen rebuild, or a competitor relaunched on a custom frontend and their site suddenly feels old. Almost never does the question start from a problem their theme can’t solve.
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