Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Shopify and BigCommerce are the two big hosted ecommerce platforms, plus on paper they look similar: both host your store, handle security, plus skip the maintenance headache of an open-source setup. The differences are real but live in the details. We build on Shopify and migrate stores from BigCommerce, so here is a fair read on where each one fits.
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Shopify or WooCommerce is the first real fork in the road for anyone building a serious store, plus the comparison is usually written by people selling one side. We have built on Shopify for 14+ years and we have migrated plenty of stores off WooCommerce, so here is the honest version: where each one genuinely wins, plus who should actually pick which.
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If you sell physical products into the EU, there is a regulation working its way toward your product pages, and most Shopify merchants have not heard of it yet. It is called the Ecodesign for Sustainable Products Regulation, ESPR for short, and the part that will land on your desk is the Digital Product Passport.
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If your Shopify store is not getting the search traffic it should, the obvious move is to hire a Shopify SEO consultant. Sometimes that is right. Often it is not, plus the SEO world is crowded with people who will happily take a retainer to send you reports while nothing actually changes. Here is how to tell what you really need, and how to spot a consultant worth paying.
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