Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Last week an Ahrefs Site Audit on a client’s Shopify store ran clean. This week the same crawl came back nearly empty, every page returning a block instead of HTML. Nothing in the theme had changed. Nothing in the robots.txt had changed. The crawler had simply stopped getting through.
...Read MoreA lot of Shopify SEO is sold like a secret. Agencies hint at proprietary methods, a special sauce, a list of tactics you’ll never see. After 14+ years building on Shopify, I can tell you the truth is far less exciting: most of what moves rankings is a short list of technical essentials, and none of them are secret.
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This is a case study on the first phase of work we did with Swiss Water Decaffeinated Coffee Inc. The work touches the parts of Shopify that off-the-shelf apps cannot reach, and it’s the kind of project we take on as a Shopify app development agency when a merchant’s operations have outgrown their platform.
...Read MoreWe’ve fielded the same call three times this month. A Shopify Plus merchant, usually a director of ecommerce, realizes their team hasn’t started the Scripts to Functions migration. June 30 is close enough to count on a calendar. The question is always some version of “how bad is it if we don’t make it?”
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