Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
If you sell physical products into the EU, there is a regulation working its way toward your product pages, and most Shopify merchants have not heard of it yet. It is called the Ecodesign for Sustainable Products Regulation, ESPR for short, and the part that will land on your desk is the Digital Product Passport.
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The first question most founders ask about a fractional CTO is the right one: what does it cost? The honest answer is “less than a full-time one, and it depends”, which is useless on its own, so let me break down how fractional CTO pricing actually works for ecommerce brands and what moves the number.
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If your Shopify store is not getting the search traffic it should, the obvious move is to hire a Shopify SEO consultant. Sometimes that is right. Often it is not, and the SEO world is crowded with people who will happily take a retainer to send you reports while nothing actually changes. Here is what a Shopify SEO consultant actually does, what one costs, when an app or an agency is the better call, and how to hire one worth paying.
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“Ecommerce consultant” is one of those titles that can mean anything from a genuine senior advisor to someone who read a few growth blogs last month. So before you pay for one, here is what the role actually involves, what it should cost, how to choose a good one, and how to tell whether you need one at all. We do this work for Shopify brands, and we also build, so this is the version grounded in execution rather than theory.
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