Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
Most ecommerce founders hire a CTO either too early, burning budget on leadership they cannot yet use, or far too late, after a string of expensive technical mistakes that a senior head would have caught. Having led this role for ecommerce brands myself, here are the actual signals that you need one, and why a fractional CTO is usually the right first step rather than a full-time hire.
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If you run a Shopify store and you are choosing an email platform, the decision almost always comes down to two names: Klaviyo or Mailchimp. We have set up both for clients, migrated stores from one to the other, and cleaned up the messes that come from picking the wrong one. Here is the honest comparison. We are a Klaviyo partner, and we still point clients to Mailchimp when it is the better fit.
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Search “best email marketing app for Shopify” and you get a wall of listicles, most of them ranked by who pays the biggest affiliate commission. We run these tools for real Shopify clients, so here is the version with no referral money attached: which app is actually best depends on your stage, and there are only really four worth considering.
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Most Shopify stores have Klaviyo installed and almost none of its revenue switched on. The campaigns get the attention, the weekly sends and the promos, but the real money is in the flows: the automations that run on their own, triggered by what a customer does. After setting these up for Shopify clients for years, here is the short list that recovers the most, and how to set each one up so it actually fires.
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