Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
“Shopify Plus agency” is a phrase that gets used loosely. Some agencies use it to signal seniority. Some use it because they happen to have a Plus client. A few are genuine Plus specialists building only on the enterprise tier.
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Most Shopify problems can be solved with a theme customization, a well-chosen app from the App Store, or a combination of both. But some can’t. Knowing the difference before you start, before you’ve installed six apps trying to cobble together a solution, or asked a developer to hack something into your theme that doesn’t belong there, saves real time and money.
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Most Shopify stores get slow the same way, and the diagnosis order matters. When we open a slow store, we don’t start with “minify your CSS.” We start by asking what’s loading on first paint, what’s blocking it, and which third-party scripts are hiding in the theme that the merchant has never heard of.
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If you’re a merchant who needs custom functionality, something the App Store doesn’t solve, the traditional path looks like this: hire a developer, wait months, pay for hosting, pray it doesn’t break on Black Friday.
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