Insights, guides, and strategies for Shopify store owners and brands looking to grow online.
The first real decision when hiring help on Shopify isn’t which agency to pick. It’s whether you need an agency at all, or whether a freelancer will get the job done for less.
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If your store leans on Shopify Scripts for custom discounts, shipping logic, or payment rules at checkout, there’s a date you can’t ignore. Shopify is retiring Scripts and moving everyone to a newer system called Shopify Functions.
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“How much does a Shopify store cost?” is the first question on almost every intro call I take. The honest answer is “it depends,” but that’s where most agencies stop, and it’s not useful. So here’s what I actually quote in 2026, what drives the number, and how to tell which band your project lives in before you book a discovery call.
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The WooCommerce-to-Shopify migrations we’re getting in 2026 don’t sound like the ones from five years ago. The merchant who wants to leave WordPress because it’s hard to maintain is still out there, but the more common conversation now is “we picked Woo to keep early costs down, we hit a ceiling, and we need to grow past it.”
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