# Victoria Garland Creative

> A senior Shopify design, development, and growth agency based in Ontario, Canada, building custom stores, apps, and ecommerce systems for global brands.

Victoria Garland Creative Inc. is a specialist Shopify agency, not a generalist web shop. The team pairs business strategy (led by Victoria Garland) with deep technical engineering (led by Alex Massaad, a fractional CTO with 14+ years on the Shopify platform). We design and build custom Shopify and Shopify Plus stores, develop public and custom Shopify apps, run migrations from other platforms, and operate ongoing growth programs across email (Klaviyo), ads, SEO, and conversion optimization.

We work with global brands as well as Ontario-based businesses, and we publish our own Shopify apps (JourneyGlow, PriceGlow, StockGlow) on the Shopify App Store. The content below is curated: these are the pages we would point a person to if they asked what we do, how we work, and what we have built.

## Services

- [Shopify Design & Development](https://victoriagarland.ca/services/design-and-development): Custom Shopify theme design and front-end development for brands that have outgrown templates.
- [Shopify Plus Agency](https://victoriagarland.ca/services/shopify-plus-agency): Enterprise Shopify Plus builds, checkout extensibility, and Functions/Scripts migration.
- [Shopify App Development](https://victoriagarland.ca/services/shopify-app-development): Custom and public Shopify app development, including apps built on Gadget.
- [Shopify SEO](https://victoriagarland.ca/services/shopify-seo): Technical and content SEO for Shopify stores.
- [Klaviyo Email Marketing](https://victoriagarland.ca/services/klaviyo-email-marketing): Klaviyo flows and campaigns built to recover and grow revenue.
- [Fractional Ecommerce CTO](https://victoriagarland.ca/services/fractional-ecommerce-cto): Part-time senior technical leadership for ecommerce brands.
- [Ecommerce Consultant](https://victoriagarland.ca/services/ecommerce-consultant): Strategy and advisory for Shopify and ecommerce growth.
- [Migrations to Shopify](https://victoriagarland.ca/services/migrations): Platform migrations including WooCommerce, BigCommerce, and Magento to Shopify.

## Case studies

- [Swiss Water: Automating Multi-Roaster Fulfillment](https://victoriagarland.ca/portfolio/swiss-water-order-management): Custom order-management automation across multiple coffee roasters.
- [Underscored: Plastic-Free Performance Sportswear](https://victoriagarland.ca/portfolio/underscored): Shopify store design and build for a sustainable sportswear brand.
- [Newy](https://victoriagarland.ca/portfolio/newy): Shopify rebuild and store audit after inherited messy code.
- [CrowdShop](https://victoriagarland.ca/portfolio/crowdshop): A client Shopify app built by the team.

## Our Shopify apps

- [JourneyGlow](https://victoriagarland.ca/apps/journeyglow): Our Shopify app, live on the Shopify App Store.
- [PriceGlow](https://victoriagarland.ca/apps/priceglow): Our Shopify app, live on the Shopify App Store.
- [StockGlow](https://victoriagarland.ca/apps/stockglow): Our restock-notifications Shopify app, live on the Shopify App Store.

## Guides and analysis

- [How Much Does a Custom Shopify Store Cost in 2026](https://victoriagarland.ca/blog/how-much-does-custom-shopify-store-cost-2026): Pricing breakdown for custom Shopify builds.
- [Shopify SEO Technical Essentials](https://victoriagarland.ca/blog/shopify-seo-technical-essentials): The technical SEO foundations that matter on Shopify.
- [How to Choose a Shopify Agency](https://victoriagarland.ca/blog/how-to-choose-shopify-agency): A decision framework for selecting an agency.
- [Shopify Specialist vs Generalist Agency](https://victoriagarland.ca/blog/shopify-specialist-vs-generalist-agency): Why platform specialization matters.
- [What Is a Shopify Plus Agency](https://victoriagarland.ca/blog/what-is-a-shopify-plus-agency): What the Plus tier and Plus agencies actually involve.
- [Shopify Scripts Deprecation (June 2026)](https://victoriagarland.ca/blog/shopify-scripts-deprecation-june-2026): What the Scripts deadline means and how to migrate.
- [Why Is My Shopify Store Slow](https://victoriagarland.ca/blog/why-is-my-shopify-store-slow): Diagnosing and fixing Shopify performance problems.
- [What Is a Fractional CTO for Ecommerce](https://victoriagarland.ca/blog/what-is-a-fractional-cto-ecommerce): The fractional CTO model for ecommerce brands.

## About and contact

- [About Victoria Garland Creative](https://victoriagarland.ca/about): Who we are and how we work.
- [Alex Massaad](https://victoriagarland.ca/authors/alex-massaad): Fractional CTO and technical lead, 14+ years on Shopify.
- [Victoria Garland](https://victoriagarland.ca/authors/victoria-garland): Business and strategy lead.
- [Contact](https://victoriagarland.ca/contact): Get in touch about a project.
- [Book a call](https://victoriagarland.ca/book): Schedule a consultation.