Feel Good Sportswear

For the OYM Sportswear project, we teamed up with a forward-thinking brand on a mission to revolutionize activewear for both athletes and the environment. From the outset, OYM’s devotion to a sustainable supply chain and planet-positive fabrics informed every strategic decision.

Drawing on our holistic approach to brand development and e-commerce, we collaborated with OYM to strengthen their unique positioning in the marketplace. With over 60% of clothing today still derived from plastic-based materials, OYM’s bio-based approach to performance apparel is a refreshing alternative — no microplastics, and absolutely no compromises on durability or comfort. Our role was to amplify this critical message and showcase how their innovative product line benefits both people and the planet.

Through data-driven storytelling and seamless user experiences, we brought OYM’s commitment to sustainability center stage—underscoring its emphasis on “feel good, do good” sportswear. Each marketing asset was crafted to resonate with eco-conscious consumers seeking high-performance activewear that wouldn’t sacrifice the Earth.

The results speak for themselves: an elevated brand presence that positions OYM as the go-to choice for athleisure enthusiasts looking to minimize their environmental footprint. By sharing OYM’s vision for a better future, we helped solidify its reputation as a trailblazer, proving that cutting-edge performance wear can also be planet-positive.

Trust our team to deliver impactful brand and marketing solutions that align with your values and inspire meaningful engagement, just as we’ve done for OYM.