Newy
Newy is a physician-founded supplement brand that bridges ketamine therapy and daily mental wellness. Their science-backed product was already trusted by patients and providers; the Shopify store just hadn’t caught up yet.
The Challenge
Newy came to us with a Shopify store built on a custom theme that had grown unwieldy. The codebase was messy with broken functionality, inconsistent design, and a user experience that didn’t match the product. For a company operating in the health and wellness space (where trust is everything) the site needed to instill confidence from the first scroll.
Our Approach
We ran an ecommerce audit and found where the site wasn’t doing the product justice. Then we got to work on the custom Shopify theme: cleaning up the codebase, improving load performance, and tightening the design so it felt like a health brand you’d trust.
Specifically: we built a custom video testimonials section on the homepage with a proper theme section that the Newy team can update themselves through the Shopify editor. To make sure they could actually use what we built, we filmed walkthrough videos explaining how to manage the new features.
The Result
The refreshed Newy storefront puts the science and the physician behind it front and center. The Newy team has full control over their video testimonials and homepage content with no developer needed for day-to-day updates.
Services We Provided
- Custom Shopify Theme Updates
- Ecommerce Audit & UX Review
- Custom Homepage Section Development
- Video Walkthroughs & Training
- Performance Optimization
What the Founder Said
“I can’t say enough good things about my experience. We presented the team with a difficult task: to essentially rebuild our website after realizing the original code was messy and led to poor functionality and design. The work was completed quickly with great attention to both our time and budget.”
— Dr. Ray Rivas, Founder, Newy
