Shopify Migration Agency
A fixed quote after the audit, a zero-downtime cutover, and a redirect map built to protect your rankings. We move stores to Shopify and Shopify Plus with the data, the redirects, and a custom theme handled as one project, by the developer who will run it.
Most migrations land in the low to mid five figures, custom theme included.
What are you leaving?
Replatforming is the highest-stakes project most stores ever run. Done well, you keep your traffic, your customers, and your revenue while gaining a platform that’s cheaper to run. Done badly, you lose rankings and orders for months. The difference is almost always in the planning, not the import.
We’re an ecommerce migration company focused on Shopify, building on the platform since 2012. We handle the data, the redirects, and the custom theme as one project, so launch day is a relaunch rather than a downgrade.
Recent Online Store Migrations
Named where the client allows it. The work is the same every time: the store moves, the data survives, and selling doesn’t stop.
Shopify → new storeA rebrand, replatformed in one week
The apparel line needed a new store fast. Storefront moved in seven days, theme licenses and apps carried over intact, and the cutover had no downtime.
See the OYM project →
Shopify NZ → USOne bespoke theme, two regional stores
A complex theme built on metaobjects and metafields, migrated intact with store data to a new US store to open regional markets. No theme rework.
See the Waste Free project →
IntegrationsFulfillment routed across a roaster network
A custom Shopify app that sends each order to the right roaster, quotes live carrier rates per origin at checkout and dispatches labels on its own. Hundreds of hours a quarter back to the team. This is the integration work a migration has to reconnect, built by the same two people.
See the Swiss Water project →“Victoria Garland brought invaluable Shopify expertise and helped us streamline our process. They’ve truly been a great partner, and we continue to work with them.”
Who you'll work with
You scope the project with the people who build it. The developer on the kickoff call is the developer on launch day.
Request a Migration Quote
Tell us what you're on now: the platform, rough SKU count, any B2B setup, and the custom pieces you depend on. We'll come back with a scope, a timeline, and a fixed quote, and you'll be talking to the developer who would run the migration, not an account manager.
What happens after you send this
- A reply from Alex or Victoria within one business day.
- A free 30-minute scoping call on your current store.
- A written migration plan and a fixed quote within five business days.
The plan is yours to keep, whoever runs the migration. The number is settled before any code runs.
Rather talk first? Book the scoping call and skip the form.
What you receive, on every project
Redirect map One row for every indexed URL, before anything moves
| Old URL | New URL | Rule |
|---|---|---|
| /product-category/hoodies/ | /collections/hoodies | 301 |
| /product/heavyweight-hoodie-black/ | /products/heavyweight-hoodie-black | 301 |
| /product-category/hoodies/page/3/ | /collections/hoodies | 301 |
| /shop/?orderby=price | /collections/all | 301 |
| /2019/03/spring-lookbook/ | /blogs/journal/spring-lookbook | 301 |
| /product/discontinued-tee/ | /collections/tees | 301 (nearest) |
| /?add-to-cart=1042 | never indexed, dropped | 410 |
Excerpt in the format every project receives. Built from Search Console and the old platform's own redirect table, not from a crawl of the live site, so historical URLs that still carry rankings are in it too.
Cutover runbook Launch day, with the clock on it
- T-7 daysContent freeze on the old store. Staging store signed off against the live one, page by page.
- T-1 dayFinal delta import: orders, customers and inventory changed since the last sync.
- 09:00DNS switched. Redirect map deployed in the same hour, not the next morning.
- 09:15Crawl of the full old-URL inventory against the new store. Every row has to return its mapped page.
- 10:00Test orders through every payment method and shipping zone. Integrations confirmed live: ERP, 3PL, email.
- Same dayNew sitemap submitted, Search Console change of address filed, old store left up as a fallback.
The cutover itself takes a couple of hours. Everything before it is what makes those hours uneventful.
Post-launch monitoring Thirty days of watching, with a report at each checkpoint
- Day 1404 log reviewed and any missed URL added to the map.
- Day 7Search Console coverage and indexing read. Core Web Vitals on the new storefront against the old.
- Day 14Rankings for the top landing pages compared to the pre-migration baseline.
- Day 30Handover report: traffic, rankings, orders and open items. Old store decommissioned.
Included in every project. The most common post-migration traffic drop is a missed historical URL, and it shows up in the 404 report inside the first week.
Ecommerce Migration Services for Any Platform
We’ve moved stores onto Shopify and Shopify Plus from every major platform. Each one has its own quirks, so we keep dedicated playbooks for the common sources. Beyond the three below, we also handle Lightspeed, Squarespace, and Shopify to Shopify moves (rebrands, regional stores, and ownership changes):
WooCommerce to Shopify
Full data transfer with subscription and SEO continuity. A custom theme built during the migration, so you leave the maintenance overhead of WordPress behind without losing what was working.
Magento to Shopify
Enterprise replatforming from Magento 1, Magento 2, or Adobe Commerce. Multi-store setups, B2B catalogs, and custom module replacements, mapped to standard Shopify or Shopify Plus.
BigCommerce to Shopify
Options, modifiers, and B2B price lists carried across cleanly, with a full redirect map so your organic traffic comes with you.
Why Replatforming Goes Wrong
Most failed migrations share the same root cause: the team treated it as a data export rather than a rebuild. Redirects get skipped or done in bulk without checking what’s actually indexed. Custom functionality gets discovered halfway through the build instead of during the audit. The theme gets ported as-is, so the new store performs no better than the old one.
We front-load the risk. The audit is where we find the messy parts (the custom checkout logic, the one integration nobody documented, the product type that doesn’t map cleanly) before they can derail a launch. By the time we cut over, there are no surprises left.
How We Protect Your SEO Through a Migration
The rankings you already have are the most valuable thing on your current store, and they’re the easiest thing to lose in a replatform. Protecting them is the part we’re most disciplined about:
- Redirects built from what’s actually indexed. We pull your real URL inventory (from the platform’s own redirect table and Search Console, not just a crawl of the live site) and build a one-to-one 301 for every indexed page. Missed historical URLs are the single most common cause of a post-migration traffic drop.
- Metadata and structured data carried over. Title tags, meta descriptions, canonicals, and product and breadcrumb schema move with the content, so Google sees continuity rather than a brand-new site.
- Performance that helps rather than hurts. Shopify is usually faster than the platform you’re leaving, and we build the theme for Core Web Vitals, which supports a quicker ranking recovery.
We don’t promise zero volatility. Some movement is normal while Google reprocesses the map. What we build is the foundation that makes recovery clean, and most migrations we run settle back to their prior rankings within a few weeks of launch.
Your AI-Search Citations Move Too
More of your buyers now start in ChatGPT, Perplexity or Google’s AI Overviews, and those answers cite specific pages. A migration that keeps the Google rankings but loses those citations still loses traffic, and nobody notices for months because it never shows up in Search Console. So the plan covers it:
- Citation inventory before the move. We record which of your pages AI answers currently cite, next to the ranking baseline, so there is something to check against at day 30.
- Cited pages keep their content, not just their URL. A redirect keeps the link alive; the answer engines re-read the page. Product descriptions, guides and FAQs are moved as they are and improved afterwards, not trimmed to fit a template.
- Structured data rebuilt on the new theme. Product, Organization, FAQ and breadcrumb schema are the fields answer engines lean on. They ship on launch day, not in a later polish pass.
- Crawler access checked on both sides. Shopify’s robots.txt is editable. We confirm the AI crawlers you want, and only those, can reach the new store, and that the old domain’s redirects answer them too.
We do not promise a citation count. We promise the pages that earned the citations arrive intact, and a day-30 check that tells you whether they did.
Migration Timeline
| Store profile | Estimated timeline | Typical project cost |
|---|---|---|
| Small catalog, simple products, no B2B | 4 to 6 weeks | Low five figures |
| Standard catalog with some custom functionality | 6 to 12 weeks | Mid five figures |
| Enterprise with B2B and multi-store | 12 to 20 weeks | Mid to high five figures |
Those are the bands most of our migrations land in, custom theme included. The number moves on catalog size, how much custom functionality needs a Shopify-side replacement, and whether B2B or subscriptions are in play. You get a fixed figure after the audit, not a range.
The cutover itself is a couple of hours. The audit and the storefront rebuild are where the weeks go, and they’re what separate a relaunch from a botched copy.
What a Migration Costs
Two costs get confused. The first is the Shopify plan you pay Shopify each month, which replaces the hosting, security, and paid extensions or plugins you were renewing before. For many stores the running cost drops. The second is the migration project, paid to us once, driven by catalog size, custom functionality, and whether B2B or subscriptions are in play. We build the custom theme into that project rather than billing it separately, and we give you a fixed scope after the audit so the number is settled before any code runs.
Related Services
- Ecommerce replatforming services when the move is a full rebuild: platform decision, storefront, integrations, and data as one project.
- Shopify Plus agency for enterprise migrations that need the Plus tier.
- Shopify app development for custom modules that need a Shopify-side replacement.
- Shopify integration services to reconnect your ERP, 3PL, or CRM after the move.
- Shopify web design and development for the theme work that happens during a migration.
- Ecommerce consultant for a replatforming consultant who plans the move around growth, not just the data export. Here is what that kind of consultant does.
- Fractional ecommerce CTO to own technical direction across a complex, multi-vendor migration.
- Klaviyo email marketing to rebuild your flows and segments on the new platform so retention revenue survives the move.
What's included
- Products, customers, and order history migrated
- One-to-one URL redirect map
- Custom theme built during migration
- 30-day post-launch monitoring
How it runs
- 1Audit
We inventory your current store: products, custom code, integrations, and SEO footprint.
- 2Plan
Data mapping, redirect strategy, app replacements, and a cutover schedule with dates.
- 3Migrate
Staging build, data import, custom theme, and QA against your live store.
- 4Cutover
DNS switch, redirect deployment, then 30 days of close monitoring.
FAQs
Will my SEO and rankings survive the migration?
With proper redirect work, yes. We build a one-to-one 301 redirect for every indexed URL and carry over titles, meta descriptions, and structured data. Most migrations recover ranking within a few weeks of launch.
Which platforms do you migrate from?
Most often WooCommerce, Magento (including Adobe Commerce), and BigCommerce. We've also moved stores off Squarespace, Wix, and custom-built platforms. If you're on something else, ask and we'll tell you honestly how clean the move will be.
How long does a migration take?
A standard migration runs 6 to 12 weeks depending on catalog size and custom functionality. Enterprise migrations with B2B and multi-store can run longer. We give you a milestone schedule with dates before kickoff.
Do you rebuild the theme or reuse the old design?
We build a custom theme as part of the migration rather than billing it separately afterward. A migrated default theme rarely does a real catalog justice, so launch day becomes a genuine relaunch rather than a like-for-like copy.
What happens to apps and custom code from my old platform?
Each one gets evaluated during the audit. Some have direct Shopify app equivalents. Some need a custom replacement built as a Shopify app or Function. You get a full map before kickoff, so nothing becomes a surprise during launch week.
